A guide for designers, covering everything they want to know about building a successful career after graduating.
About the Author
Prof. Phil Cleaver, who wrote and designed What They Didn’t Teach You in Design School, is a multi award-winning designer. A protégé of Anthony Froshaug, he has worked with Alan Fletcher at Pentagram, Wim Crouwel at TD in Holland and Michael Wolff at Wolff Olins. He’s a board member of the International Type Academy and a fellow of the Royal Society of Arts.
Learn to make your design skills pay with this enlightening, engrossing, no-nonsense guide to visual creativity in the real world. Passing on the lessons of a lifetime in graphic design practice and education, Phil Cleaver shows you how to create the most productive portfolio, impress at interview, develop strong client relationships, and produce great work in the studio. Enriched with quotes and advice from one of the crucial best and brightest in the industry, this book is where you’ll find out what they did not teach you in design school.”There’s a sea of books aimed at students produced once a year. Most are overly complex and illustrated with unnecessary eye candy. Few are logical, legible, sensible, affordable and (above all) helpful for a young designer taking their first steps into the design jungle following the comfort of university. But Phil Cleaver’s book has all that and more. Keep it in your bag, by your bed or on your desk: you will not regret it” – Mike Dempsey